International Marketing Conference-Indian Institute of Management Calcutta, kolkata, India
Date of Function: Dec 28-30,2012
As world’s largest social networking site Facebook goes for its first public offering, it raises a larger question of how the socially-connected consumer is valued. Today more than ever, marketing faces newer challenges in the web-enabled, socially-connected world. Today, people around the world are more aware of the ills of the existing model of capitalism. This renewed thinking has raised the concerns for sustainability, and aligned peoples, profits, and the planet more closely than ever before.
What do all these recent developments mean for the future of marketing, and more particularly for the emerging markets? Do we need more marketing theories, or newer ones? Which marketing theories, and practices in existence today need to be questioned, and substituted with better ones? Therefore, despite recent developments in marketing, there is a need today to critically assess marketing-as a function, discipline, and process in a world where consumers have become socially connected using various technology platforms at their disposal (laptops, tablets, smartphones and so on). All this requires marketing academicians, and practitioners to interact more closely, and show the way for sustainable businesses to lead in an emerging era of the socially-connected global consumers.
This conference aims to bring together thought-leaders and practitioners, from marketing and other social sciences to facilitate such a dialogue that would contribute to the theory and practise of marketing. The theme of the conference is – Sustainability, and Marketing in a Socially-Connected World of Consumers
Submission of Abstract:August 15
Acceptance of Abstract:September 15
Full Paper :DueOctober31
Registration begins:October 15
Registration Closes:November 15
Last cancellations by :December 10
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