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A global leader in credit cards, wealth management and commercial banking, the Global Consumer Bank is a compelling franchise: a globally recognized brand; strong competitive positions in a mix of developed and emerging markets; best-in-class value propositions; high-quality target clients; leading digital capabilities; and disciplined credit and expense management.
GCB drives client-led growth in three priority markets—Asia, Mexico and the U.S.—by deploying its global scale, products and capabilities, particularly digital, to differentiate locally with high impact and relevance. In 2017, we continued to execute on investments in key growth areas, especially U.S. Cards, Mexico and technology, fueling the engines of future growth. We enhanced our products and expanded premier partnerships, igniting growth in revenues, customers and customer satisfaction while maintaining risk discipline. Our focus on wealth management intensified, and we continued to calibrate our distribution network, utilizing a mix of Citi Smart Banking formats, to ensure the right mix of "bricks and clicks."
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