UtsAha!

UtsAha!, the flagship event of Mercur-I is the biggest marketing fair conducted by any business school in India. UtsAha! is a concept that aims to bridge the gap between a marketer's plans and the consumer's mind to provide solutions to marketers across different industries. UtsAha! is organized each year in the heart of the city, where the public at large, with footfalls in the thousands, interacts with the participants of IIM Indore.

The intent here is to provide research-based solutions to live corporate problems in the field of marketing. The corporates use the potential of UtsAha! through the various mediums available like research projects, promotional campaigns and product launches. The funds are generated through sponsorship by the participating corporates. For the record, the differentiating factor between Market research conducted by IIM Indore and any other research agency lies in the fact that the entire event is completely designed and conducted by the students. This ensures that the people who are gathering data are the same as those who conceptualized the questionnaire. This ensures that the responses that are received are exactly that which are required for data analysis.

Date: mid-August Website: http://iimi-utsaha.com/